A cleanliness awareness drive on “Swachh Bharat Abhiyan” was organised by Army at Youth Club, Palma in district Rajouri (J&K). The drive focussed on propelling awareness and to recourse a behavioural change of the villagers. The event covered importance of sanitation practices, improving the management of solid, liquid waste and educating the local populace about benefits of cleanliness and sanitation. The drive was structured on the national theme of “Swachh Bharat”. The points included policies of govt required to be implemented and restructured with comprehensive rural sanitation programme. A signature campaign was also launched where attendees signed a pledge to keep the surroundings clean. During open interaction, the people opined that such events would definitely invigorate the perception of people on cleanliness. By incorporation of this, the surroundings will also become hygienic and inspiring for others to emulate.