Jammu & Kashmir Bank has launched Project RISE (Respecting Identities | Supporting Equalities), a Corporate Social Responsibility (CSR) initiative aimed at promoting gender sensitivity, equality, and mutual respect among young students. The initiative is being implemented by Live For Others – Being Helpful Foundation (LFO-BHF) and is part of a larger programme planned across Jammu & Kashmir and Ladakh. Following its successful implementation in other districts, Project RISE has now been extended to Poonch district, further strengthening grassroots-level awareness and inclusion.
Under Project RISE, a series of gender sensitization and self-defence awareness sessions were organized across various educational institutions in Poonch district, including Govt. Boys Higher Secondary School, Mendhar; Govt. Model Higher Secondary School, Mendhar; Public Higher Secondary School, Mendhar; Govt. Higher Secondary School, Herni; and CCI Parisha, Mendhar. The sessions were conducted by trained resource persons, Ms. Rubina Jamwal and Mr. Abhishek Raina. A total of 2130 participants were sensitized across these institutions.
The sessions focused on issues related to gender equality, respect for diverse identities, inclusive behaviour, and personal safety.
In addition to sensitization talks, self-defence awareness sessions were conducted with a focus on building confidence, enhancing personal safety awareness, and imparting basic practical safety techniques.
Speaking on the initiative, Resources persons, stated that Project RISE reflects the strong commitment of both the NGO and Jammu & Kashmir Bank towards social responsibility and inclusive development. They emphasized that nurturing awareness about gender sensitivity and personal
